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Episode 9 - Branding, Positioning and USP
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What is “bad advice” when developing your USP?
Use maximum 15 words
Compare yourself to others
Remove all negative terms
Make it unique and memorable
It is consistent with your identity, values and beliefs
Positioning needs to be
Experiential
Use pretty colours
Same as branding
An optional part of marketing
Comparative ranking of your position in the market
Which one of these is not the purpose of a brand?
To establish a clear set of values
To provide a unique product or service
To create value for the customer
To do something better than anyone else
To advertise
Episode 8 - Customer’s Journey Mapping
Episode 10 - Summary
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Episode 9 – Branding, Positioning and USP
