Green Marketing
Green Marketing is grounded on environmental, economic and social sustainability, important to keep in mind:
| AN EFFORT TO ADVERTISE ITS SUSTAINABLE BUSINESS PRACTICES |
| APPEAL TO THE GROWING NUMBER OF PEOPLE WHO DEMAND GREEN, SUSTAINABLE PRACTICES |
| IT IS PERCEIVE THAT THIS IS AFFORDABLE ONLY ALREADY WEALTHY COMPANIES |
| MANY ADOPT GREENWASHING, COMMUNICATING ECOLOGICAL PRACTICES NOT REFLECTED IN THE REALITY |
So how to apply eco-marketing?
Eco-marketing is the promotion, branding and positioning of environmentally safe services and products. Which means that whatever is being sold needs to be sustainable under every aspect; from creation to packaging all the way to delivery: Green Price, Green Place, Green Promotion, Green Product. Meaning:
| BENEFIT THE ENVIRONMENT OR DO NOT HARM IT |
| SHARE ENVIRONMENTAL AND ECOLOGICAL VALUES AND SUPPORT THEM |
| APPLY SUSTAINABLE TRANSPORTATION AND PACKAGING |
| APPLY THE PRINCIPLES OF RECYCLE, REUSE, REFUSE AND REDUCE |
| GENERATE GREEN AWARENESS. |
