Green Marketing (2/3)

Green Marketing

Green Marketing is grounded on environmental, economic and social sustainability, important to keep in mind:

AN EFFORT TO ADVERTISE ITS SUSTAINABLE BUSINESS PRACTICES
APPEAL TO THE GROWING NUMBER OF PEOPLE WHO DEMAND GREEN, SUSTAINABLE PRACTICES
IT IS PERCEIVE THAT THIS IS AFFORDABLE ONLY ALREADY WEALTHY COMPANIES
MANY ADOPT GREENWASHING, COMMUNICATING ECOLOGICAL PRACTICES NOT REFLECTED IN THE REALITY

So how to apply eco-marketing?

Eco-marketing is the promotion, branding and positioning of environmentally safe services and products. Which means that whatever is being sold needs to be sustainable under every aspect; from creation to packaging all the way to delivery: Green Price, Green Place, Green Promotion, Green Product. Meaning:

BENEFIT THE ENVIRONMENT OR DO NOT HARM IT
SHARE ENVIRONMENTAL AND ECOLOGICAL VALUES AND SUPPORT THEM
APPLY SUSTAINABLE TRANSPORTATION AND PACKAGING
APPLY THE PRINCIPLES OF RECYCLE, REUSE, REFUSE AND REDUCE
GENERATE GREEN AWARENESS.

GREENday – Youth Entrepreneurship, Environmental Start-Ups

The Four Musketeers to Promote a Green Startup

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