What is a competences and concern learning, introducing what are the skills, knowledge, attitudes, and values that concern green entrepreneurship.

What is a business plan and how to create and fill it.

Contains business administration tips and advice, focusing on strategic, management, and entrepreneurial tools as Business Canvas.

Focuses on the Logical Framework Matrix tool, by elaborating on goals, aims, activities, indicators, measures for verification, resources available and needed, and preconditions.

Presents business administration tools and tips on accounting, invoicing, purchasing and advice on administrative and legal procedures in business management.    

Introduces the marketing principles concerning the production concepts, the selling concepts, the marketing concepts, and the social concepts.

Goes deeper into marketing competences focusing on how to create one’s own brand, positioning of an own company and Unique Selling Propositions.

Focuses on targeting communication and product placement, customer identification exploring the Customer Journey Map tool.

Focuses on sustainability and regeneration as fundamental values of a green start-up.